Own Your Bold with Natalie Sinisgalli-Kettavong

02 // Naming Your Business Your Name

Natalie Sinisgalli-Kettavong with Stacy K Ercan Episode 2

In this episode, Natalie and Stacy K discuss the upsides and downsides of calling your business your own name.

Here's what we cover:

[01:04] From Polka Dot Floral to StacyK Floral.
[02:55] Starting out with no brick and mortar /Landing a name right out the gate.  
[03:43] Rebranding yourself at 18 years old.  
[04:39] The blessing and curse of naming your business your own name 
[06:47] The evolution of just a girl with shears. 
[08:08] Setting boundaries 
[09:50] No one expects the dentist to answer the phone.
[10:39] The biggest issue with naming your business your name 
[11:21] Fast forward 14 years… 
[12:25] When the universe tells you to move.  
[13:23] Would you describe yourself as a Risk-averse?
[14:20] A Rochester community thing/legitimacy of having a Park Ave address.  ***
[16:12] It’s not always a sexy story. 
[17:15] How many businesses actually reach the 14-year mark? 
[19:02] Staying relevant in today’s current convenience market. 
[20:14] No one else is me. 
[20:01] Focusing IN rather than OUT! 
[23:55] Feeding Creativity, (coffee please!) 
[26:29] You don’t have to do it all. 
[28:22] We are our biggest critics. 
[30:24] What’s next for StacyK ?
[32:24] Taking inventory. 


Follow StacyK Floral on Instagram @stacykfloral